Background: Carmella is a a team of mountain-loving adventurers and creative thinkers who are passionate about driving big results and exceptional value for their clients. Based in the stunning town of Canmore, Alberta, their vision is not just about creating better marketing and sales for our clients with real impact on the growth. The logo and brand guideline was provided for the project.
Inspirations & Sketch 1: I use a metaphor between a candidate and a hiker. The mountain here is replaced with the logo of Carmella. This option is simple and very straightforward.
Inspirations & Sketch 2: I use the white space and create a mountain with the letter “M”. I also try to create the feel of from the mountain top by using 3 dimension features. This idea should be a playful and modern combination of typo and gradient.
I decided to move forward with Option 2 as it offers better visual effect, more sophisticated and interesting. This design can be used in many different type of documents such as hiring poster, social media content, presentation folder, event poster, etc.
Besides the poster template, this particular brand asset can be used in other settings such as business cards, wayfinding wall, presentation folder, etc. as it is impressive, memorable and contains all the color palletes that will strengthen recognition for the company.
